Apple blocks its LGBTQ pride watch face in Russia

Developer claims it’s hardcoded into the OS.

Apple first introduced its pride Apple Watch face during the company’s Worldwide Developers Conference (WWDC) in June.

Inspired by the rainbow flag, it’s designed to celebrate gay pride and stand against discrimination to LGBTQ people. While Apple regularly touts its «unwavering commitment to equality and diversity» in highly-produced gay pride videos, the company has its limits.

iOS developer Guilherme Rambo has discovered that the pride Apple Watch face is «hardcoded to not show up if the paired iPhone is using the Russian locale».