Move over Kylie: One Direction is Britain’s gayest band

New analysis from YouGov Profiles data reveals that, among adult fans, One Direction is the music act with the strongest correlation to gay men.

Kylie Minogue and Madonna have had a fair run with the mantle, but new YouGov research reveals that among adult music fans, One Direction is now the band with the most particularly gay enthusiasm.

Read more at yougov.co.uk