World’s first transgender pro boxer the new face of Everlast «Be First» campaign

Everlast, the leading brand in boxing, has chosen an unlikely athlete to be the new face of the brand.

The company picked Patricio Manuel for its «Be First» campaign. Manuel is the first transgender boxer to compete professionally.

As a woman, Manuel was a USA National Amateur Boxing Champion and was invited to compete in the 2012 Olympics trials.

However, a shoulder injury during Olympic qualifying changed everything, Everlast said in a news release.